Client: Drop Apparel
Business: Clothing Company
Design Considerations: This is a start-up I am involved in, just launching a first venture into the clothing industry. The desired demographic is surf/skate enthusiasts, as well as those who simply enjoy the ‘industry wear’.
For this venture I created a few options, for branding. Ultimately this first logo was chosen for its' simplicity. I did however, experiment with other visual options: utilizing formatted as well as originally created text, juxtaposed with figures, to reference the surf/skate industry.
By using just the letters of the name, this logo conveyed an intriguing yet simple design, in an effort to build brand recognition. The drop of water allowed for a creative, while readable, image.