Anvil-head - MOtel Inverness Logo

Branding

invisible logo navigation hotspot
motel inverness logo

Client: Motel Inverness

Business: Boutique/Destination Lodging

Design Considerations: This logo was designed for a small motel along the Marin County coastline, in Northern California. The main property, of seven rooms, and two additional larger individual rentals, sit on the edge of a marsh which is ideal and sought out by bird watchers and outdoor enthusiasts.

In order to accentuate the qualities the lodge is known for, I included a simplified graphic of a Blue Heron, one of the most iconic birds of this costal region. By choosing a structured serif font for 'motel' and a script font for 'inverness', related the longevity of this establishment as well as the welcoming ease of the setting and staff.