Anvil-head - Om Lotus Yoga Logo

Branding

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om lotus yoga logo

Client: Om Lotus Yoga

Business: Yoga Studio

Design Considerations: The owners of this yoga studio wished to incorporate their name, the Tibetan character for 'namaste' and an image of a lotus, in the design.

I decided upon this image of a lotus opening, not merely for its' elegant beauty, but also for the fact it is in the process of opening and blooming, as was this business. For the same reason I included the yellow arc, to represent a rising sun. The 'namaste' worked well as a part of the bloom and the center of the image, with the business name identifiable, but not visually overwhelming. Finally the font was chosen, with a 'dry brush' look, similar to the writing on Tibetan scrolls.