Anvil-head - Miscellaneous Designs - Petaluma Strong Ale

Branding

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petaluma strong ale design

Client: Dempsey’s Restaurant & Brewery

Business: Restaurant and Micro Brewery

Design Considerations: This was a new product from this long time local brewery in the heart of California’s wine country. It is a ‘strong’ (hoppy) flavored brew, named after the Brewery’s hometown.

The owners wanted an easily recognizable symbol of strength, towards which the greek god Atlas seemed a fitting image. Some early drafts included a ring of green hops around the globe (similar placement to Saturn’s rings). The font was chosen to match their existing products.